Brand Information
Philosophy
Preserve & Uplift - The Artform & the Artist
Our mission at Aakriti Art Creations is to create a space where the Old meets New, Art meets Utility, where heritage is carefully crafted into your everyday life and preserved. We help underprivileged women find their identity, purpose & independence that lies within. Each stroke has a story. Look closely, can you tell?
Our Values
Sustainable Products for an Inspired Lifestyle
To bring to our customers a choice of lifestyle, that offers an informed, sustainable and custom-made alternative from the mass produced goods in the market today, while creating sustainable livelihoods for our artisans.
A Beautiful Fusion
Aakriti believes in the beautiful fusion of Art with Utility, we design products that are a blend of beauty & craft, with purpose in mind.
Heartcrafted in India
Our endeavour is to celebrate our rich cultural heritage – our roots. We reimagine products that are proudly Indian. Every product is a story in itself that talks about our rich heritage.
Cultural Responsibility
We at Aakriti feel responsible for the revival and upliftment of our artforms and artists practicing them. We endeavour to create awareness about the art of hand work and believing in yourself.
Elevator Pitch
At Aakriti, we are committed to sustain the rich heritage of Indian arts and crafts alive. We do this by training and empowering women artisans in-house and fusing traditional artforms with utility. This allows art to be a part of everyday life.
Voice
Aakriti’s voice is that of an experienced and compassionate artisan who truly wishes to educate & share, all the knowledge, care, skills and stories about the craft that is presented to its customers & admirers. We talk to our customers with empathy and impart clarity.
Tone
Our tone is positive with a knack of encouragement that helps our customers understand their contribution to our family. While we communicate to our audiences, ( customer care, content written for social platforms, communication at a fair) we consider their state of mind and clear all doubts and queries with our informal and warm tone, making them feel welcome and conscious of their needs.
Feel: Encourage, Uplift & Grow Together
Aakriti as a brand is a family of artisans, envisioning products that are thoughtful and reimagined for a new era. We believe that Purpose & Art are our drivers to a future that appreciate and understand the beauty that lies within tradition, handcrafted goodness and oneself.
Bio: Instagram, Twitter, Pinterest, & YouTube
Handmade Stories by Women of India
We are a homegrown brand preserving handcrafted tradition into your everyday life by making sustainable products that are thoughtful and exquisite.
Description: Facebook & LinkedIn
Option 1
We are a homegrown brand preserving handcrafted tradition into your everyday life.
Option 2
We are a homegrown family of artisans, envisioning products that are thoughtful and reimagined for a new era. We believe that Purpose & Art are our drivers to a future that appreciate and understand the beauty that lies within tradition, handcrafted goodness and oneself.
Option 3
At Aakriti Art Creations we nurture a space where the Old meets New, Art meets Utility, where heritage is carefully crafted into your everyday life and preserved. We help underprivileged women find their identity, purpose & independence that lies within. Each stroke has a story. Look closely, can you tell?
Brand Assets
Logo
Horizontal Logo
For wide and horizontal spaces, example:
Print: Banners, horizontal business cards, etc.
Digital: Website header, cover images, etc.
Vertical Logo
For narrow and vertical spaces, example:
Print: Standees, vertical business cards, etc.
Digital: Instagram Story, etc.
Social Media - Profile Photo
For social media profile photos, WhatsApp display photo, etc. Depending on the platform, the square will get auto-masked into a rounded square or a circle, as shown below.
Social Media - Cover Photo
Website Icon
Browser tab icon, bookmark, recently visited, etc.
Brand Elements
Women in Green
Motif #1
Motif #2
Primary Colours
Pumpkin
Orange Peel
Seashell
White
Onyx
Name: Pumpkin
HEX: #ed731a
RGB: 237, 115, 26
CMYK: 0, 51, 89, 7
Name: Orange Peel
HEX: #f49a16
RGB: 244, 154, 22
CMYK: 0, 36, 90, 4
Name: Seashell
HEX: #fbf5ed
RGB: 251, 245, 237
CMYK: 0, 2, 5, 1
Name: White
HEX: #ed731a
RGB: 237, 115, 26
CMYK: 0, 51, 89, 7
Name: Onyx
HEX: #3D3D3D
RGB: 61, 61, 61
CMYK: 0, 0, 0, 76
Additional Colours
Acid Green
Name: Acid Green
HEX: #b1c907
RGB: 177, 201, 7
CMYK: 36, 5, 100, 0
Colour Shades
The following shades are for digital use only.
+25%
#F19655
Sandy Brown
#F7B450
Yellow Orange
#FCF8F2
Floral White
#6e6e6e
Dim Gray
Primary Colours
0%
#ed731a
Pumpkin
#f49a16
Orange Peel
#fbf5ed
Seashell
#ffffff
White
#3D3D3D
Onyx
-25%
#B8550F
Burnt Orange
#BE7609
Ochre
#E5BE8A
Gold Crayola
#BFBFBF
Gray X 11 Gray
#2e2e2e
Jet
Typography
Usage: Heading Text
Font Family: Baskervvile
Weights: 400
Repository: Google Fonts
Author: ANRT
License: Open Font License
Download
Usage: Paragraph Text
Font Family: Open Sans
Weights: 400, 600
Repository: Google Fonts
Author: Steve Matteson
License: Apache Version 2.0
Download
Web Font Sizes
Baskervville
H1 40px
Baskervville
H2 35px
Baskervville
H3 30px
Baskervville
H4 25px
Baskervville
H5 20px
Open Sans
P 14px
Brand Collateral
The following is only for representation purposes. They are only to showcase how the brand’s assets can be used.
Business Cards
Bookmarks
Tote Bags
Envelopes & Letterhead
Notebooks
Shipping Box
Price Tags
Gratitude Cards
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